We’ve all been there. You shuffle up to the counter, visions of vanilla swirls dancing in your head, only to be met with those soul-crushing words: “The ice cream machine is out of service.”
It’s become so routine that you’d think it was a feature, not a flaw. One restaurant I visited with a free ice cream dessert got so fed up that they nixed soft-serve from the menu entirely.
And just like that, sadness was rebranded as policy.
But what does this have to do with B2B marketing? Oh, everything.
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