Can AI Create Your Thought Leadership Content?
At a recent industry conference, a friend sat through session after session only to walk away unimpressed. “None of them were saying anything new,” they told me.
And in my best Carrie from Sex in the City impersonation, it made me wonder: With AI playing a bigger role in content creation, is it helping people say something truly insightful, or just making everything sound the same?
AI-powered content creation is on the rise. eMarketer reports a 52% increase in AI budgets for thought leadership this year. In one online community, someone asked for a speechwriter to craft a standout keynote. The top comment? “Just send your request to ChatGPT.”
That kind of efficiency is tempting, but not at the expense of it burying your clever ideas.
AI has a place in thought leadership, but only when used strategically. Here’s how it can help you build trust. Plus, I’ll share recommended AI prompts to get the most out of it without losing your unique voice.
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