The Best Content I Didn’t Write (But You Should Read)

Three excellent reads to help you build trust in your brand and comms

I’m passing the baton this week to some fellow Substackers with takes that are too good not to share. These posts are sharp, timely, and totally worth your scroll.

• The Two Types of Trust (and why you need both) describes two key versions of trust that businesses must build. I like how he breaks down how a start-up can build legacy trust, and it seems lik…