Trust building metrics for B2B Marketing ROI

There's a better way.

Building trust in B2B marketing while proving ROI is possible but not simple. 

There’s no guidebook on capturing the true impact of marketing efforts, but every good marketer should have at least one good idea on how to show a marketing return. A recent article on CustomerThink says relying on traditional metrics like a marketing-sourced pipeline might not provide the ROI results we need, however.

It's common for marketers to review the sales funnel and implement multi-touch attribution models, use analytics tools to calculate customer acquisition cost, and review average customer lifetime value. However, more data can contribute to ROI and overall marketing goals.

I connected with a few marketers to share how they’re turning to new strategies and metrics to measure campaign effectiveness. They also offered data-driven ideas that elevate marketing’s alignment with sales. The good news is that these ideas don't require much money from your budgets and can be used across many B2B industries.

Here’s how these marketers are strategizing to build successful campaigns with accurate data to show ROI.